Labels:book | bottle | box | bulletin board | cup | daily | school newspaper | shelf | sky | tabloid OCR: CHAPTER COMPUTERS IN CONTEXT Marketing WALKING OUT THE GATE of ancient included personalized letters, catalogs and telemar Pompeii, you might have come across an eye. -catch- keting Customer names, addresses, pue telephone ing sign extolling the virtues popular tavern in the numbers were mined from extensive computer data- next town. The sign was clever bit of marketing be bases tailored in maintained by rudimentary mailing ways list to fi brokers target Lists markets. designed to target thirsty travelers pue drum up busi- ness television Throughout the centuries, handbills. newspaper ern Selling states. snow tires? Hawking Get a - new list of brand consumers in disposable north- ads, commercials, radio spots and mass mail I campaigns were al important tools of the market- razors? Get a li ...